What Promo Products Sales & Brain Surgery Have in Common | Two Primary Reasons Distributors Fail
The Raw Enthusiasm of New Distributors | Client Results
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"How to Launch a
Wildly Successful Career in
Promotional Products Sales"
These are just some of the core components of the Getting Started Success System, which will show you how to launch a wildly successful career in promotional products sales…
The General Idea of Selling Promotional Products is to...
1. Find a prospect
2. Sell promotional products to the prospect
3. Invoice and repeat
Sounds pretty simple, doesn’t it? Anyone could do that!
But now let’s consider this…
The General Idea of Brain Surgery is to...
1. Open the skull
2. Repair the problem area of the brain
3. Close skull and invoice
If we just look at the general idea, brain surgery seems pretty simple, too!
Question: Does Having a General Idea of What to Do — In Any Profession – Qualify You to Do That Job?
Answer: Obviously not.
Having a general idea of what to do is very different than knowing all the specifics of how to do it.
The Two Primary Reasons Promotional Products Distributors Fail…
Ever want to know the two primary reasons distributors in the promotional products industry fail? Statistically it all boils down to this:
Reason 1: They don’t know what to do… or to be more precise, they have a general idea of what to do, but never manage to learn the specifics of how to do it exceptionally well.
Reason 2: Even those who know what to do and how to do it, often fail to fully and consistently implement what they know.
The Raw Enthusiasm of New Distributors
Very often, those who are brand new to the industry are the most excited about it. They are so enthused with all the potential and all the opportunity, that they just can’t wait to get started!
So they don’t wait to get started! They just dive right in head first…
They immerse themselves in catalogs and cold calls and telling everyone they know about what they’re doing. Their sheer passion about their new venture is electric! So they talk to everyone they know (and many people they don’t know,) while overlooking one important thing…
They Don’t Know What They’re Talking About!
In their sheer enthusiasm to get started, they fail to take the time to really learn the job, learn the industry or learn how to do things well.
Instead, they either "wing it" (making it up as they go), or they play "follow the follower" learning it from someone else who never really bothered learning it in the first place!)
- Which businesses and industries are most likely to buy promotional products?
- Which people and positions within those businesses and industries?
- Why do they buy them?
- What motivates them to take action and make a purchase?
- What should a true promotional advisor ask them?
- What are their primary concerns and how can we address them?
- What should we say? And how should we say it?
When you’re brand new to the industry, you’re often fired up. You are motivated to get in front of people… You want to do well. You are excited about all the opportunities and ready for action!
But often, a lack of industry-specific knowledge makes it impossible to convert enthusiasm into sales…
New distributors often get in front of a lot of people, say the wrong things, ask the wrong questions, recommend the wrong products and choose the wrong suppliers…
As a result, they end up missing deadlines, alienating prospects, losing sales, giving the industry a black eye, and eventually, burning out.
This is a real shame. But it’s a fact of life. It has always happened like this and it will continue to happen. That’s the bad news. The good news is…
It Doesn’t Have to Happen to You!
When bright, motivated salespeople and business owners like yourself get the industry-specific training you need, you can quickly become a sales superstar and dominate your market, because you are willing and able to do what it takes to succeed.
Ask yourself the following questions:
1. Am I open to learning the specific strategies and action steps that would allow me to become extremely successful in this business?
2. Am I willing to invest in myself up front to learn what I need to know? (Rather than "flying blind" and squandering enormous amounts of money over an extended period of time on expensive trial and error…)
3. Will I commit to taking consistent action on the things I learn? If you answer yes to these three questions, then I am absolutely convinced you can be extremely successful in this business.
"The best (and the highest paid) professionals in our field are constantly learning, investing in their own personal growth and committed to taking action on what they’ve learned."
Think about it…
Would you trust a surgeon — who hadn’t picked up a book since graduating medical school — to operate on yourself or a loved one?
Would you prefer to deal with an attorney who graduated from a prestigious law school and knows how to get you the best results or one who just gets clients first and then tries to figure out how to handle things afterward?
What about those who "know-it-all" but can’t earn a living because they fail to take action on the things they know? Would you want to hire such a person? Would you want to be such a person?
If you are just getting started in promotional products sales, or if you have been doing it for awhile, but feel you have not yet reached the level of success you’re striving for, I have important news for you…
You Can Launch a Wildly Successful Career in Promotional Products Sales…
So how can I possibly know that and who am I to say so?
Well, if you don’t know me already, my name is David Blaise and I’ve been involved in the promotional products industry since 1988 as a salesman, sales manager, marketing manager, business owner, sales trainer, speaker, coach and consultant.
I’ve been engaged by many of the top promotional products businesses and associations in the United States, Canada and Australia to help them increase sales, improve profit margins and grow business for themselves and their members.
If you’d like more on my qualifications, you are welcome to click here. But this letter is not about me. It’s about you.
How to Shortcut the Learning Curve and Quickly Become a True Promotional Consultant…
On this web page, I have included video excerpts and bullet points on some of the material covered in the Getting Started Training System. I have done this, because I think you should have a good idea of what you are getting, up front.
The recommendations in this training system are tested and proven. They have worked for me in my promotional products business (and in my direct marketing businesses) and they have worked for literally thousands of other industry professionals who have been implementing my training materials since 1998. A few examples:
The Top Secrets/Getting Started Advantage
Since 1998, when we first began offering industry-specific success systems to the promotional products industry, no one else has come close to providing the same level of training, support and service.
Here are a few specific advantages that you get with Blaise Drake & Company:
1. Our success systems are tested, proven and industry-specific
2. Our systems are backed by an exclusive, full-year, iron-clad, money-back guarantee
3. We employ a full-time staff of industry professionals dedicated to helping you to increase sales, improve profit margins and grow your business on a guaranteed basis
4. Your success is our only focus. We do not compete with our clients by selling promotional products on the side
5. Our training supports your goals. We do not offer industry training as a sideline to promote a supplier business or supplement a distributor business
In short, our entire business is geared toward serving you.
In our newest multimedia success system, Getting Started, you will discover:
- Which Businesses and Industries to Target
- Which Positions to Target within Each Business
- What Specific Questions to Ask
- How to Build Rapport Systematically
- What Promotional Products Buyers Really Want
- …and much more
The system includes an Introductory Audio CD, 6 DVD Videos, 2 Audio Training CDs and an Interactive CD-ROM. But let me break it down for you and show you exactly what you get with each individual component.
The Introduction Audio CD gives you an overview of the industry and of our training system. It includes the top markets for promotional products, the top product categories, a crash course on Industry Charges and Buzzwords, industry price codes and much more.
From there, you’ll proceed to DVD 1, which begins by helping you to determine your mindset and your approach to the business. It outlines each of the major steps from obscurity to loyalty in the mind of the client and begins to examine what’s most important to clients in their dealings with industry professionals:
In order to make the most money in promotional products, you need leverage. DVD 3 begins by defining what leverage means in our industry and gets specific about what you need to leverage and how you need to leverage it.
This volume also tells you the things your prospects and clients will never tell you. It’s all about their unspoken needs:
As you’re working your way through the core DVD system, you’ll find the Getting Started audio CDs to be an excellent reinforcement of what you’re learning.
Listen to them in the car, on your Walkman, on your computer, or wherever you have access to an Audio CD player.
Volume one addresses the Eight Great Traits of Promotional Products Professionals and the Top 15 Countdown of What’s Most Important to Clients:
Audio CD -Volume 1
Eight Great Traits of Promotional Products Professionals
Top 15 Countdown: What’s Most Important to Clients?
Volume two tackles The ABCs of Promotional Products Sales and much more:
Audio CD -Volume 2
The ABCs of Promotional Products Sales
Money, Suppliers & Prospecting
Proactive referral systems
Rapport building questions
Communicating with clients
Getting Started also includes a CD-ROM video with short, bite-sized Marketing Minutes that address many of the important issues you’ll deal with in your business. Watch these at your leisure. You can watch them in order, or just jump directly to the topic that you need help with at any given time:
CD ROM Video
- The Most Expensive Prospects
- How Often Should We Follow Up?
- Mind the Gaps in Your Business
- Applying Pressure in Sales
- Learning Sales from the Astronauts
- The Missing Link in Sales
- Building the Client Base of Your Dreams
- Communication is Key to Keeping Clients
- In What League Are You Playing?
- Competence vs. Mastery
- The Best Never Rest
- All of the Credit, None of the Blame
- Inadequate Performance is Exhausting
- Letting Clients Know What You Know
- Straight Answers Beat Sales Ploys
- Let’s Play "Find the Buyer!"
- How to Get Large Viable Accounts
- Three Quick Tips for Improving Results
- Examining Your Core Strengths
- Knocking the Indecisive Off the Fence
- The "Unknown Unknowns" of Sales
- Using Client Comments to Sell
- Fear of Rejection vs. Actual Rejection
- Your Preflight Checklist
Now here’s one of the most valuable assets of the Getting Started system…
Your Getting Started
Training Guide and Journal
This comprehensive training guide and journal takes you on a step-by-step journey through the entire Getting Started training system.
All your important notes and plans go right in here for easy access and retrieval of information.
BONUS 1: Getting Started
Success Plan Wall Chart
Hang this incredibly helpful 17" x 22" wall chart next to your desk so you can reference it at all times.
It provides a constant reminder of what’s most important to clients, the five strengths of a promotional product, top markets for promotional products, how to translate industry price codes and how to track your progress.
BONUS 2: Inner Circle Access to the Top Secrets Discussion Group
As a special bonus for quick action, Getting Started also includes 90 day access to the Top Secrets Inner Circle and Discussion Group.
Share ideas with hundreds of other Top Secrets trained industry professionals on all aspects of selling promotional products or operating a promotional products business. Discussion Group access is included with your free 90 day Inner Circle membership as part of this special offer.
BONUS 3: Inner Circle Access to Three Live Top Secrets Teleconferences
Another special bonus for quick action includes access to 3 Top Secrets Inner Circle Teleconferences.
Have a question? Just dial-in and ask the group. Inner Circle access is available for 90 days as part of this offer, then just $29.95 per month thereafter.
Order Now to Take Advantage of These Bonuses!
As you’ll soon see, the price point and the package of extras and bonuses we’re offering makes this offer a total no-brainer for anyone who’s serious about getting this system.
So if you want the BEST VALUE AVAILABLE ON THIS SYSTEM, now is the time, and this is the place.
Why Do it Now?
In the classic success book, Think and Grow Rich, author Napoleon Hill pointed out that the most successful people in the world had one particular trait in common. Know what it was?
They had the habit of making important decisions quickly and changing their minds slowly, if at all.
Those who were less likely to be successful financially, had the habit of making important decisions slowly, and changing their minds quickly and often.
This offer is designed to benefit those who wish to form the habits of top producers.
So at this point, you’re probably wondering what a complete, industry-specific training system of this magnitude will cost.
But I think the question you should be asking yourself is…
What Will it Cost You to NOT Own Getting Started?
What’s the cost of each poorly qualified sales lead? What’s the cost of a single botched presentation? How much money does inefficient or ineffective follow-up cost… every week, every month or every year that you remain in business?
- When we don’t know how to find, approach, or get new clients… it costs us money every day.
- When we don’t have a system in place for cold calling and qualifying new prospects… it costs us sales and profits every day.
- When we don’t know who to approach, how to approach them or what to say… it costs us clients, repeat business and referral business every day.
With trial and error, you pay nothing up front, but an enormous amount in lost business and opportunity every day. With Getting Started, you pay a little up front, and reap the rewards forever. By helping you to avoid mistakes that cost you money every day, Getting Started will pay for itself many times over. If it doesn’t, I don’t want you to keep it! More on our unrivaled guarantee in a moment…
The Bottom Line
Right now, we are offering you the very best deal available on this system.
Because of the industry-specific nature of the information, the comprehensive appoach we’ve taken and the sheer bulk of organized, useful information you’re getting (not to mention the hight cost of DVD video production), we originally planned to charge quite a bit more for this system… Keep in mind, even my most basic consulting packages start at $1,995 and the six DVD videos alone contain a full day of hands-on training for yourself or your staff.
With this system, there’s no need to reinvent the wheel. Everything is ready for you and all laid-out, step-by-step.
But before you think this whole thing will cost you a fortune… listen to this:
Your entire investment in this complete system is only $497! That’s tiny compared to the amount of money you could be losing each month to inefficient or ineffective action.
In fact, any of the main components of this system could easily be worth a high multiple of that price by themselves. If you avoid making just one mistake that has cost you money in the past… if you learn to target better clients, more effectively, that alone can be worth an enormous amount of money to you.
Instant Gratification Bonus
I hate to wait when I buy things online and I figure you do, too. That’s why I’ve decided to include an Instant Gratification Bonus that you can access within minutes of placing your order for Getting Started. Before your package arrives, you’ll get…
Our Full-Year, Iron-Clad, Money-Back Guarantee
Since 1998, We’ve Been Known for the Very Best Guarantee in the Industry
Even if you return the Getting Started system, keep the bonuses as our free gifts.
The true professionals in our industry, even the most experienced, are constantly learning… constantly hungry for more information about the market.
If you’ve been exposed to our emails, podcasts, videos or live training, you have some idea of what Getting Started can do for you. Why not put the power of this proven Success System to work for you right now, while supplies last?
You have nothing to lose and everything to gain!
Top Secrets of Promotional Products Sales
845 N. Park Road Ste 303
Wyomissing, PA 19610
(800) 494-2721 or (610) 685-9700
PS This offer and bonus structure is guaranteed for a limited time only and is subject to change. If you are considering whether or not this system is for you, I encourage you to remember our full year, iron-clad, money-back guarantee. You cannot be unsatisfied with your purchase. Click here to get started.