Four Tips for Providing Great Follow Up

Top Secrets of Promotional Products Sales Newsletter

"Four Tips for Providing
Great Follow Up

David BlaiseHi,

A widely quoted statistic among business people says that it costs five times more to generate a new client than it does to resell an existing client.


But in Practice, I Think We’d Agree That it
Seems to Cost a Lot More Than That!

So what can we do to ensure repeat business for ourselves? What methods can and should we use to remain in touch with our clients? Sure, we all intend to provide our customers with great service, but where do we go wrong with our follow up procedures?

Many People Consider it "Follow Up" to
Simply Contact the Client on a Regular
Basis to Ask for More Business… But
that Approach Can Grow Old Pretty Quickly

That’s why it often helps to build into our business, thoughtful, intelligent follow up procedures that are designed to benefit, rather than badger or annoy our clients.

For example:

1. Part of the paperwork our salespeople had to submit in order to receive their commission included a copy of the "Thank You" note that they sent to each customer immediately upon receipt of an order. This ensured an immediate customer follow up that was not only good business, but good manners as well!

2. Look for newspaper or trade articles about your client’s type of business. Clip those articles and send them along with a note saying, "Thought you’d want to see this!" It shows you’re interested in what interests them.

3. Get industry success stories (aka "case studies") from your suppliers, multi-line reps and from industry publications that show how other companies have used promotional products successfully. Adapt these successful ideas to your client’s business. It demonstrates creativity and forethought.

4. Put together a regular e-mail update you can send your clients, which features good, useful information about how to better market their businesses. This will help you to establish yourself as someone who can provide promotional solutions, rather than just trying to sell them something.

Now is a Great Time to Step Back, Take a
Deep Breath and Evaluate What’s Working and
What’s Not Working as Well in Your Business

Since 1998, Top Secrets of Promotional Products Sales has helped to transform typical distributors into true promotional advisors. We do this by providing you with all the necessary tools and strategies you need.

If you are ready to improve your results dramatically, call us today, toll-free at 1-800-494-2721 and begin a full-year, risk-free test drive of Top Secrets or click through the links below.

Click here if you’re just getting started or doing less than $250,000 a year in promotional products sales.

Click here if you’re already established and generating $250,000 a year or more in annual gross sales.

Click here if you just need to get new clients now with no excuses.

You don’t have to learn it all yourself the hard way or wait years to figure out the things you need to know. To take your business to the next level now, click the link in our Resources box that best describes your current situation or call 1-800-494-2721.

Here’s to your success!

David Blaise signature
David Blaise
Top Secrets of Promotional Products Sales

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