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Top
Secrets Author, Entrepreneur & Business
Consultant, David Blaise
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Put
this Powerful Selling Tool in the
Hands of Your Best Prospects and Clients
Before Your Competitors Do!
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Dear
Industry Professional,
If
you need an easy, non-confrontational
way to teach your clients The
Power of Promotional Products,
and train your clients
on the value you provide,
here's great news...
The
Power of Promotional Products
is not just a book. It's a strategic
selling tool for true
promotional products advisors.
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In
addition to telling your clients how to best
use promotional products as a valuable and integral
part of their advertising mix, it clearly
and repeatedly explains to your clients
the advantages of doing business with you (a real
promotional products advisor) over the typical
"distributor."
By Getting this Book into
Your Client's Hands Before Your
Competitors Do, You Position Yourself as an Industry
Leader
...someone
willing to empower your clients with valuable
information and work with them to achieve
the results they most desire. The book encourages
your clients to use promotional products for everything
from generating leads and converting sales, to
quantifying the performance of every other marketing
medium they use.
With
this book, you position yourself as a true promotional
advisor, focused on the needs of your clients,
rather than the typical distributor approach that
focuses almost exclusively on product.
Quotes
- "The
myopic view that promotions and giveaways
are the same thing, likely costs businesses
untold millions of dollars each year."
- "The
Power of Promotional Products comes from their
ability
to get an effective, targeted marketing message
in front of
exactly the prospects and clients you need
to reach,
and keep it there... without the waste
associated with other media."
- "When
you find a knowledgeable, reliable promotional
products advisor, it makes a lot of sense
to stick with them. Companies that take a
“disposable” attitude toward promotional product
specialists by constantly bidding out projects
to strangers and then buying based on price
alone, often end up doing themselves more
harm than good."
Chapter
Outlines
Introduction:
Some Marketers Just Don't Get It
Chapter
1: What are Promotional Products and Why Are They
So Popular?
Chapter 2: Does Your Promotion Have a Purpose?
Chapter 3: Managing Your Options
Chapter 4: Some Types of Promotional Products
and Gifts
Chapter 5: How to Balance Budget, Quality and
Quantity
Chapter 6: Tips on Choosing the Appropriate Product
Chapter 7: Articulating and Reinforcing Your Brand
Values
Chapter 8: Corporate Gifts
Chapter 9: Packaging
Chapter
10: Forging Business Relationships with Tax-Smart
Strategies
Chapter
11: Enhancing Your Image with Corporate Apparel
Chapter
12: Maximing Trade Show Response
Chapter
13: Your Promotional Products Advisor
Chapter 14: Saving Money, Time, Headaches with
Artwork - How to Make it Easy on Yourself
Chapter
15: Why Do I Have to Pay for That? Understanding
Industry Charges and Buzzwords
Chapter 16: Promotional Products and the Laws
of the Universe
Get
a copy. Read and highlight it for yourself. Once
you've seen the value, you'll want to get it into
the hands of your most important clients… before
your competitors do!
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"I
would have loved to have had a book that
I could show to clients and say, 'see, this
is exactly why you should do this promotion.'
The Power of Promotional Products
is just such a book."
Co-author
Maria Carlton
Hamilton, New Zealand
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Read
Reviews of The Power of Promotional Products
and
Search Inside the Book now
at Amazon.com
To
search inside the book or order individual
copies of The Power of Promotional
Products from Amazon.com, click
here to open a new window.
To order by phone, call Blaise Drake &
Company toll-free at 1-800-494-2721 (outside
US, dial 1-610-685-9700.)
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Get
Wholesale Pricing on Multiple Copies
Straight from the Publisher
Industry
professionals may purchase The Power
of Promotional Products in quantities
of twelve (12) units or more at wholesale
pricing for resale or distribution to their
clients (click link below to see chart.)
Click here to order in quantity from the
publisher.
To order by phone, call toll-free at 1-800-494-2721
(outside US, dial 1-610-685-9700.)
Code:
ZPN
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If you have any questions or require assistance,
please give us a call at 1-800-494-2721.
Sincerely,

David Blaise
Top Secrets of Promotional Products Sales