From:
David Blaise
Thursday, 8:38 AM
Wyomissing, PA
The
General Idea of
Selling Promotional Products is to...
1.
Find a prospect
2.
Sell promotional products to the prospect
3.
Invoice and repeat
Sounds
pretty simple, doesn't it? Anyone could do that!
Now
consider this...
The
General Idea of Brain Surgery is to...
1.
Open the skull
2.
Repair the problem area of the brain
3.
Close skull and invoice
If
we just look at the general idea, brain
surgery seems pretty simple, too!
Question:
Does Having a General Idea of What to Do -- In Any
Profession -- Qualify You to Do That Job?
Answer:
Obviously not.
Having
a general idea of what to do is very different
than knowing all the specifics of how to
do it.
- Fortunately,
there are laws that prevent someone with just a general
idea of brain surgery from operating
- Unfortunately,
there are no such laws when it comes to the sale
and marketing of promotional products!
The
Two Primary Reasons
Distributors Fail...
Ever
want to know the two primary reasons distributors in the
promotional products industry fail? From my experience,
they are:
Reason 1:
They don't know what to do... or to be more precise, they
have a general idea of what to do, but never
manage to learn the specifics of how to do it exceptionally
well.
Reason
2: Even those who know what to do and how to
do it, often fail to fully and consistently implement
what they know.
If
you think about this, you probably already know it to
be true. If not, consider...
The
Raw Enthusiasm of New Distributors
Very
often, those who are brand new to the industry are the
most enthused about it. They are so excited by all
the potential and all the opportunity,
that they just can't wait to get started!
So they
don't wait...They just dive right in head first!
They immerse themselves in catalogs and cold calls and
telling everyone they know about what they're doing. Their
sheer
passion about their new venture is electric! So
they
talk to everyone they know (and many people they don't
know), while overlooking one important thing...
They
Don't Know What They're Talking About!
In
their sheer enthusiasm to get started, they fail to take
the time to really learn the job, learn the
industry or learn how to do things well.
Instead, they
either "wing it" (making it up as
they go), or they play "follow the follower"
learning it from someone else who never really bothered
learning it in the first place!)
- Which
businesses and industries are most likely to buy promotional
products?
- Which
people and positions within those businesses and industries?
-
Why do they buy them?
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What motivates them to take action and make a purchase?
-
What should a true promotional advisor ask them?
-
What are their primary concerns and how can we address
them?
-
What should we say? And how should we say it?
Those
who are brand new to the industry are often fired
up. They are motivated to get in front
of people...
They want to do well. They are excited about the
opportunities and ready for action.
But
often, their lack of industry-specific knowledge
makes it impossible for them to convert that enthusiasm
into sales...
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They
get themselves in front of a lot of people, but they say
the wrong things, ask the wrong questions, recommend the
wrong products and choose the wrong suppliers...
As
a result, they miss deadlines, alienate prospects, lose
sales, give the industry a black eye, and eventually,
burn themselves out.
This
is a real shame. But it's a fact of life. It has always
happened like this and it will continue to happen.
That's the bad news. The good news is...
It Doesn't Have to Happen to You!
When
bright, motivated salespeople and business owners get
the industry-specific training they need, they can
quickly become sales superstars and dominate their
markets, because they are willing and able to do
what it takes to succeed.
Ask
yourself the following questions:
- Am
I open to learning the specific strategies and action
steps that would allow me to become extremely successful
in this business?
- Am
I willing to invest in myself up front to learn
what I need to know? (Rather than "flying blind"
and squandering enormous amounts of money over an extended
period of time on expensive trial and error...)
- Will
I commit to taking consistent action on the things
I learn?
If
you answer yes to these three questions, then I am convinced
that you can be extremely successful in this business.
"The
best (and the highest paid) professionals in every
field are constantly learning, investing in their
own personal growth and committed to taking action
on what they've learned."
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Think
about it...
- Would
you trust a surgeon -- who hadn't picked up a book
since graduating medical school -- to operate on yourself
or a loved one?
- Would
you prefer to deal with an attorney who graduated
from a prestigious law school and knows how to get you
the best results or one who just gets clients first
and then tries to figure out how to handle things afterward?
- What
about those who "know-it-all" but can't
earn a living because they fail to take action on the
things they know? Would you want to hire such a person?
Would you want to be such a person?
Probably
not.
If
you are just getting started in promotional products sales,
or even if you have been doing it for awhile, but feel
you have not yet reached the level of success you're striving
for, I have important news for you. I believe...
You Can Launch a Wildly Successful Career in Promotional
Products Sales...
How
would I know that and who am I to say so?
Well
if you don't know me already, my name is David Blaise
and I've been involved in the promotional products industry
since 1988 as a salesman, sales manager, marketing manager,
business owner, sales trainer, coach and consultant.
I've
been engaged by many of the top promotional products businesses
and associations in the United States, Canada and Australia
to help them increase sales, improve profit margins and
grow business for themselves and their members.
If
you'd like more on my qualifications, you are welcome
to click
here. But this letter is not about me. It's about
you.
How
to Shortcut
the Learning Curve and Quickly Become a True
Promotional Consultant...
On
this web page, I have included video excerpts and bullet
points on some of the material covered in the Getting
Started Training System. I have done this, because
I think you should have a good idea of what you are getting,
up front.
While
this training system is brand new, the recommendations
in it are tested and proven. They have worked
for me in my promotional products business (and in my
direct marketing businesses) and they have worked for
literally thousands of other industry professionals
who have been implementing my training materials since
1998. A few examples:
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Patrick
Doyle Turned $400,000 in Sales into Nearly
$800,000
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"My
name is Patrick Doyle, I'm with Proforma
Synergy.
Top Secrets has helped me, it's grown
my business..."
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Cyndi's
Sales Doubled, Turning Her "Hobby"
into Real Job
"I
am at the blind loyalty stage with David
Blaise and all of his powerful products!
My personal sales last year more than doubled!
Gone are the days of lower commissions to
gain a new client! I acquired two NATIONAL
accounts by following his advice! Again,
thanks for your help. Let David know that
I
am so happy that I found him and his products.
So is my husband who said 'Glad to see this
has turned into a real job instead of a
hobby!' I made almost 6 figures last year!
And surely will do six this year!"
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Cyndi Stout
Promoz! |
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Geiger
CEO Gene Geiger says: "Accountability
& Results"
"David
Blaise is considered by most to be the
leading trainer of sales persons in the
industry today. He goes beyond fuzzy
feel-good creativity to focus on accountability
and results. He knows what it takes to develop
and implement promotions that work."
Gene
Geiger, CEO
Geiger Promotional Products
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Paul
Yahnke says his
"ROI is "Staggering"...
Sales
Increased 53%
"I
have invested in everything offered by
Top Secrets and my ROI is staggering!
My
sales have increased by over 53% since
purchasing these training systems.
If you're serious about increasing your
sales and improving your quality of life,
I strongly recommend that you invest into
YOUR future with the Top Secrets
systems."
Paul S.Yahnke, National Sales Manager
Innovative Marketing Consultants
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Mike
Irwin Calls Us "The Definitive Industry
Source..."
"The
definitive industry source for cutting-edge
insight, smart profit-building strategies,
and a complete client-focused solutions approach.
Invest in Top Secrets and put its strategies
to work for you now!”
----
Mike Irwin, MAS
Adventures in Advertising, Glen Allen, VA
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To
see and hear more, click here.
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The
Top Secrets/Getting Started Advantage
Since
1998, when we first began offering industry-specific success
systems to the promotional products industry, no one
else has come close to providing the same level of
training, support and service.
Here
are a few specific advantages that you get with Blaise
Drake & Company:
1.
Our success systems are tested, proven and industry-specific
2.
Our systems are backed by an exclusive, full-year, iron-clad,
money-back guarantee
3.
We employ a full-time staff of industry professionals
dedicated to helping you to increase sales, improve
profit margins and grow your business on a guaranteed
basis
4.
Your success is our only focus. We do not compete with
our clients by selling promotional products on the side
5.
Our training supports your goals. We do not offer industry
training as a sideline to promote a supplier business
or supplement a distributor business
In
short, our entire business is geared toward serving you.
In
our newest multimedia success system, Getting Started,
you will discover:
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Which
Businesses and Industries to Target
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