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© 1998-
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Top Secrets
845 North Park Road
Suite 303
Wyomissing, PA 19610
Phone 800-494-2721
Fax 800-310-7479 |
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How to Sell Promotional Products
in a Down Economy
| Workshop Description: |
People don't do business as usual when
the economy is bad. They do things differently. Spending
goes down and unemployment goes up. Interest is low and
tensions run high. Many people develop a "bunker
mentality." They may not go out much. When they do,
they don't spend as much money. Businesses pull back.
And very often they pull back on exactly the wrong thing...their
advertising. That's why it may be necessary for you to
modify your approach. Do things differently. Do things
in a way that will attract new clients and reactivate
(and motivate) existing clients. We'll help you to identify
the 25 clients you'd most like to be doing business with,
and the five things you most want your customers to say
about you. This will give you direction and motivation
at the same time. Focus Points, Things to do immediately
and daily: 1. Promote your ability to help your customers
to get through this difficult economic time. 2. Select
and pursue prospects and existing customers who are doing
well in this economy, and those who can potentially do
better with your help. 3. Use different methods of communication
to keep your message in front of your targeted prospects
and clients. 4. Be highly visible right now. Don't hibernate.
Try to be everywhere your prospects and clients look.
5. Establish yourself as someone who is leading the way
back. 6. Aggressively market "Recession-Proof"
promotions to all those who need them right now. 7. Create
awareness by teaching your community about "Recession-
Proof" promotions. Establish yourself as the authority.
8. Determine true needs as opposed to stated needs. 9.
Teach your clients how to reactivate their own customer
base. As you do this, you will be reactivating your own!
10. Adapt your selling approach to focus on promotions
that can demonstrate a strong return on investment. 11.
Establish several joint ventures for generating new sales
leads and referrals. 12. Find out who's doing what in
your market. Look for opportunities to buy customer lists
on a "pay as you sell" basis. |
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| Learner Outcomes: |
In "How to Sell Promotional Products
in a Down Economy," you'll learn industry specific
strategies to help you sell more when the economy is in
a slump. No generalities here, we're talking about a dozen
business strategies developed specifically for the promotional
products industry. Which Of These Powerful Secrets Could
You Use To Ignite Sales and Boost Profits? * How to rise
above recession and grow your business while everyone
else is fighting for scraps. * Seven secrets of better
targeting prospects and clients who will help you to grow
your business. * How to spot the winners and losers in
the current economy -- and align yourself with the winners.
* Essentials of dynamic customer contact. Why the old
paradigms just don't work anymore, and specifically, what
to do about it. * Creating "Recession-Proof Promotions"
for your clients. * How to design an effective customer
reactivation program for your clients. * The Necessity
of creating ROI (Return on Investment) promotions. * How
to grow your distributorship quickly, while everyone else
is afraid to move . |
| For
bio information, click here |
| Length of Program: |
3 hours |
| CEU Total |
.30 |
| Certification Curriculum: |
SM 105/.15 CEU; SM 2204/.15 CEU |
| Previously Hosted By: |
CAAS/MAPPA/PPAM/PPAMS/SAAC |
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