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  December 22, 2009

"Don't Just Do It...
Do it Well"

Dear Top Secrets Subscriber,

The often-quoted Nike slogan "Just Do it" is good advice, when it motivates someone to get into gear... But it's bad advice when used as an excuse to just do things, as opposed to doing them well.

Everyone who sells promotional products -- from the most pathetic sales hack, to the most successful top producer -- engages in three primary activities: prospecting, presenting and following up.

The Most Pathetic Sales Hacks
May be Terrible at All Three,
But Some are Determined and Stay With it...

They prospect poorly, make sloppy, price-based presentations and follow up inadequately. But occasionally, they make a sale.


Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

Average Performers are Usually Fair at Prospecting,
Good at Making Presentations and Okay at Follow Up...

This ensures an average to slightly-above-average level of performance and a standard of living to match.

Sometimes they sell well... Sometimes they don't. But often they're worried about where the next sale will come from.

Top Producers, However, Master Every Aspect of Prospecting, Presenting and Following Up, So They Can Perform
Each Function Extremely Well...

They are highly selective when choosing new prospects to pursue. Their presentations are clear, focused and benefits-driven. Their follow up is impeccable... and relentless. It takes into consideration the needs and desires of each specific client and moves them toward a yes or no decision.

Right now, in your sales career, you are prospecting, presenting and following up. That's a given. But are you doing these three things as well as they can be done?

When you focus on these three skills and work on improving them every day, you'll notice that even minor improvements in performance can create major improvements in your results and your income.If you need help getting your business to the next level, call us toll-free at 1-800-494-2721 or click here.

We're here to help.

Sincerely,

David Blaise
Top Secrets of Promotional Products Sales

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