Don't Base the Frequency of Your Marketing
on the Preferences of Non-Buyers

I was once told by a non-client that my marketing was too aggressive. I thanked him for his opinion and removed him from my follow up procedure so we would not contact him again. But I didn't change the frequency or aggressiveness of my marketing, because I tracked my leads and knew my methods were working extremely well on those who actually had an interest in my products and services. This experience caused me to adopt one additional policy:

Never base the frequency of your marketing on the preferences of those who have no interest in buying from you! Listen instead to your paying clients. It's obvious advice, but often overlooked.

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