For
example, you can reposition your competition and raise
the bar by saying, "Anyone can sell you mugs and t-shirts,
that's not why I'm here. My job is to help you to get
the results you need by creating promotions that work."
Or,
"There are 17,000 promotional products companies in the
United States, but very few of them do what I do. Their
job is to sell products. My job is to create promotions
that meet and exceed your sales and marketing objectives."
After repositioning the competition and raising the bar
on what clients should expect, we proceed to educate
the prospect on what successful promotions can really
do for them. We
give examples of promotions that have accomplished exceptional
results.
Since
we have already determined the prospect's needs in step
two, we make intelligent, targeted product recommendations,
based on their stated objectives and outline how we will
deliver the results they need.
Establishing
Exceptional Value is a Critical Step in the Selling Process
Most people will skip it, because they have not yet mastered
the ability to create promotions that work. This
allows Top Secrets clients to easily roll over them, as
those who have not yet mastered this skill are always
at an extreme disadvantage when up against those who have.
Top Secrets clients are better trained, better qualified
and better prepared to excel than non-clients
and the typical "product distributor" of yesterday. And
we have to be, because the old model no longer works.
It's
Not About Getting Stuff. It's About Getting Results.
It's Not About Selling Products, it's About Delivering
Solutions...
Next
week, we'll talk about step four in this seven step process,
and give you more examples of how to dramatically outperform
your competition and grow your client base. If you can't
afford to wait any
longer to get Top Secrets, call 1-800-494-2721 or
select the appropriate link below:
- If
you're just getting started, or
generating less than $250,000 a year in annual gross
sales
click
here.
-
If
you're already established
and generating $250,000 a year or more in annual
gross sales click
here.
We're
here to help.
