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Top Secrets
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August 25, 2009 |
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"Exceptional Success in Promotional Products Sales Requires Us to Shatter Expectations"
Dear
Top Secrets Subscriber,
When
it comes to customer service, many strive to meet clients'
expectations. Others look to exceed them. But if we
truly want to cut through the clutter and make a long-lasting
impression on a new prospect or client, it is often
necessary to break the mold, challenge the norm and...
Shatter
Expectations
In
other markets, clients fully expect to get through to
a person and often do, so picking up the phone doesn't
shatter expectations, it just keeps you even.
Examine
Each Area of Customer
Contact. What Can You Do to Challenge
the Norm and Shatter Expectations?
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Top
Secrets Author, Entrepreneur & Business Consultant,
David Blaise |
Each
client contact you have is an opportunity to advance
the selling
process, impress the client favorably and
establish expectations. And
ideally, the expectations
you establish are those that only you can meet!
For
example, if you are the only distributor in your area
with some in-house production capability, position that
with your clients as something to be expected...
that way, all your competitors immediately fall short.
If you are
the only distributor in your area with a
showroom, position that as something to be expected and use it to reposition your competitors as small mom
and pops operating out of their homes. If you're a solo
distributor or mom and
pop operating out of your home,
use that to position yourself as much more responsive, cost-effective (because of lower overhead) and
more flexible than those stuck inside a showroom!
The
point is that regardless of your situation, you can and must find things that you do significantly
better than your competition and promote those things
like crazy.
In
the Top Secrets selling system, we pinpoint dozens
of areas of client contact and provide specific recommendations
on how to improve them.
If you
need help taking your business to the next level, choose
the appropriate link below or call
toll-free 1-800-494-2721.
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If you're a business owner in need of ideas and strategies, turn on your speakers and click
here.
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If
you're a salesperson in need of more
sales and clients turn on your speakers
and click
here.
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Sincerely,
David Blaise
Top Secrets of Promotional Products Sales
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PS
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