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August 18, 2009 |
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"Driving a Steady Stream of Prospects Means Appealing Directly to Client Needs"
Dear Top Secrets Subscriber,
Last week I mentioned that the most successful people
in our industry drive a steady stream of qualified
leads to their door by conveying a message that
appeals directly
to the needs of promotional
products buyers.
What
is the most compelling benefit you offer to
your prospects
and clients? Is it the ability to create awareness among
their target market? Is it the ability
to help them
close more sales? Is it the ability to help them keep
their staff safe and motivated?
Since
Each Client is Different, the Things that
Motivate Them are Also Different
|
Top
Secrets Author, Entrepreneur & Business Consultant,
David Blaise |
That's
why we need to ask intelligent, probing questions constantly.
"What
do you currently do to reward customer loyalty?" "How do you
motivate your sales people?" "Tell me about your corporate
safety program." "What's your ideal scenario for this promotion?"
Questions like these demonstrate your interest in the client,
reveal unstated needs and uncover opportunities for improvement.
If you have not already done so, put together your own list
of questions that help to draw your clients out and get them
talking about what they really
need and want. Or if you need
help, our Top Secrets of Multi-Million Dollar Producers system comes with the Ultimate Industry Needs Analysis, containing
over 100 questions that demonstrate your expertise and get
right
to the heart of your client's most pressing issues.
For details, click
here.
If you
need help taking your business to the next level, choose
the appropriate link below or call
toll-free 1-800-494-2721.
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If you're a business owner in need of ideas and strategies, turn on your speakers and click
here.
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If
you're a salesperson in need of more
sales and clients turn on your speakers
and click
here.
We're
here to help. |
Sincerely,
David Blaise
Top Secrets of Promotional Products Sales
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