The problem for most sales reps is not converting qualified leads. The problem is either getting in front of enough qualified leads to begin with, or trying like crazy to convert unqualified leads. Talk about trying to bang a square peg into a round hole!

But this is not a selling problem, it is a lead generation problem. And more sales careers have likely been destroyed by this misconception than by any other.

Many sales reps hate prospecting, because they think it means just cold calling. As a result, they do exactly the minimum they have to in order to
eke out a living. Plain and simple, this is the wrong approach. In fact,

The Best Promotional Products Sales Reps in the World
Generate More Leads Than They Can Handle. This Allows
Them to Decide Which They Will Choose to Do Business With
and Which They Will Choose to Leave to Their Competitors

What? Chose not to do business with someone? You bet!

Lead generation does not have to mean banging on doors and engaging in cold-call telemarketing. In fact, in my experience, the best lead generation is the kind that drives qualified prospects to your door to do the banging.

In last week's issue, I told you that creating clients is also about determining, "Is this the type of client that will allow me to build a successful business?"

If the answer to that question is no, then run, don't walk to the nearest exit! Because if you're in front of an overly-demanding, time-consuming,
one-time-buying, nickel-and-dimer, it means that you are not in front of the qualified, reasonable, appreciative, repeat buyers who should comprise 90%+ of your client base.

Are You Ready to Generate Sufficient Leads
to Begin Building Your Business Proactively?

If so, use Top Secrets of Promotional Products Sales in your business for one full year to create clients proactively and avoid the fatal mistakes that wreck sales careers. Do so entirely at my risk. If at the end of that year, it has not made or saved you at least ten times its cost in additional sales or bottom-line savings, I don't want you to keep it. Just send it back for a full refund. Does it work? Ask those who have used it:

"Three new accounts worth over a half a million dollars a year,
and a steady 45% gross margin of profit."

Christopher Jenkin - CHP Corp./Kaeser and Blair

"I have already saved hundreds of dollars by implementing one suggestion."

Brenda Dye Oakwood Enterprises

"...a lifesaver when it comes to training new salespeople"

Allen L. Bates, MAS Wyandotte, MI

If you need help taking your business to the next level, choose the appropriate link below or call toll-free 1-800-494-2721.

If you're just getting started, click here.
• If you're a business owner in need of ideas and strategies, turn on your speakers and click here.
• If you're a salesperson in need of more sales and clients turn on your speakers and click here.