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  July 28, 2009

"The Purpose of Your
Promotional Products Business
is to Create a Customer"

Dear Top Secrets Subscriber,

Many years ago, management guru Peter Drucker observed that "the purpose of a business is to create a customer." Notice he didn't say the purpose is to make
a sale
, or close the deal, he said "create a customer."

The implication is that a sale is a one time thing, but a customer (or better yet client) is someone who has the capacity to buy from us again and again. When we focus our attention on creating clients, rather than just making sales, our entire approach changes. The things we say are geared toward building ongoing value. Customer satisfaction and service after the sale become paramount, and the entire experience becomes much better for the clients we're creating.


Top Secrets Author, Entrepreneur & Business Consultant, David Blaise


How much time do you currently invest in creating clients? If you're like most business people, the honest answer is likely, "not enough." And yet, isn't the creation of clients the life blood of any business?

What type of clients do you create?

Another important consideration is the type of client you are creating. Are
you creating big money, high margin clients who understand the value you provide? Or are you creating last-minute, cheap-quality, rush-job clients who nickel and dime you on every order? Think carefully!
The answer to these questions will determine your quality of life!

Creating clients is not just about bringing new people through the door, it's also about determining, "Is this the type of client that will allow me to build
a successful business?"

Very often, we fail to realize that the things we say and the way we position ourselves determine exactly the type of clients we will be creating.

If you need help taking your business to the next level, choose the appropriate link below or call toll-free 1-800-494-2721.

  • If you're just getting started, click here.
  • If you're a business owner in need of ideas and strategies, turn on your speakers and click here.
  • If you're a salesperson in need of more sales and clients turn on your speakers and click here.

We're here to help.

Sincerely,

David Blaise
Top Secrets of Promotional Products Sales

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