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July 14, 2009 |
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"What Do Your Best Clients
Say About You?"
Dear
Top Secrets Subscriber,
When your best clients talk about you to others, what do they say?
Do they say that you're creative? That you're responsive? That you're excellent at coming up with recommendations that make perfect sense for the objectives they're trying to accomplish? That you're great at meeting deadlines? That you're able to work within their budgets? And how does what they say match up with what you consider to be your core strengths?
We Need to Teach Our Clients
What We Want Them to Say About Us
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Top
Secrets Author, Entrepreneur & Business Consultant,
David Blaise |
One of the most important things we can do to increase word-of-mouth referrals is to teach our prospects and clients what to say about us. And we do this through words and actions. If your core strength is creativity, you need to promote your creativity (that is, tell prospects and clients about it), and then demonstrate it with each presentation. If your core strength is meeting deadlines, you need to tell them and show them with your actions.
When we try to be all things to all people, it's harder for prospects and clients
to explain our benefits, and refer us to others. So determine what you're great
at and what you'd like to be known for. Then concentrate your efforts on communicating that primary benefit and demonstrating it for your clients
every day.
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Sincerely,
David Blaise
Top Secrets of Promotional Products Sales
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