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July 7, 2009 |
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"Just Because We Can, Doesn't Mean We Should"
Dear
Top Secrets Subscriber,
One of the most important lessons I've ever learned in business, is that just because I'm capable of doing something doesn't mean I should do it. And like most business lessons, I learned this the hard way.
In my early days in the industry, I tried to do everything myself. Need a logo cleaned up? Sure, I can do that (and I don't mean jobbing it out, either. I mean physically doing it myself!). Need just-over-cost pricing on that order? Sure, I can do that. Need rush service? Sure, I can do that. Want me to drop off the order in person? Sure, I can do that. Need me to wait 45 to 60 days for payment? Sure, I can do that.
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Top
Secrets Author, Entrepreneur & Business Consultant,
David Blaise |
We Can Do All Kinds of Things For Our Clients.
But Should We? In Some Cases, the Answer
is a Resounding "No!"
Naturally, we want to provide exceptional service to our clients. But we can't (and shouldn't) do it all ourselves and there are many things we shouldn't do at all.
Take
a moment to consider the things you do for clients
that you may need to job out (like art), stop
doing (like price-cutting and interest-free financing)
or delegate (like order delivery to UPS and FedEx.)
Oh
and just because you can learn everything you
need to learn the hard way... on your own, doesn't
mean you should do that either. It'll take a lot
longer and cost a lot more in mistakes, monthly
overhead costs and botched opportunities.
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To
save yourself all the time and costs associated with
doing things the hard way, click the appropriate link
below or call us toll-free at 1-800-494-2721.
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you're just getting started or doing less than $250K
a year, click
here.
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If
you're doing $250K a year or more
and looking to jump to the next level click
here.
Sincerely,
David Blaise
Top Secrets of Promotional Products Sales
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