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Promotional Products
  June 16, 2009

"Don't Rip Your Hair Out
When You Lose Business to
a Low-Ball Competitor"

Dear Top Secrets Subscriber,

When you lose an order to a low-balling, price-cutting competitor, doesn't it just make you feel like ripping somebody's hair out?

From my standpoint, losing an order like that is not the worst thing that can happen. When a value-conscious, promotional products advisor loses an order to a low-balling, price-cutting distributor, the worst thing that can happen is if it creates doubt in the mind of the true professional!

"Am I Being Too Greedy?
Should I Have Gone in at a Lower Price?
Do I Need to Start Deep-Discounting as Well?
Should I Offer to
Match or Beat the Price?"


Top Secrets Author, Entrepreneur & Business Consultant, David Blaise


In a free market system, no one can tell you what to charge for the products you sell. It's entirely up to you. You can sell above catalog price, below catalog price or right on it.

But... if you are thinking about cutting your prices and gross profit margins in order to attract more business, I urge you to consider these two questions...

1. What type of client is a low-ball distributor likely to attract?

2. Is that the type of client upon whom I can build a successful promotional products business?

I've met with and trained thousands of distributors worldwide and I can assure you of one thing...

No matter how desperate you are for business, there is always someone in this industry who is more desperate than you. No matter how much you are willing to cut price to get business, there is always someone who will be willing to cut it more than you.

That Makes Price-Based Selling a No-Win Game.
Do You Really Want to Engage in the Rush to Zero Margin?

The Top Secrets Mastermind Group consists of hundreds of promotional products professionals who are committed to the same common goal: To increase sales, improve profit margins and grow their book of business on a guaranteed basis.

If you are the type of person who wants to build a successful, profitable business and a client base that appreciates the value you provide, click below to begin a full-year test drive of Top Secrets or call 1-800-494-2721.

  • If you're just getting started, click here.
  • If you're a business owner in need of ideas and strategies, turn on your speakers and click here.
  • If you're a salesperson in need of more sales and clients turn on your speakers and click here.

We're here to help.

Sincerely,

David Blaise
Top Secrets of Promotional Products Sales

PS To get your own subscription to the Top Secrets newsletter, click here.

 

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