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April 28, 2009 |
"No
Compromise on Quality in
Promotional Products Sales"
Dear Top Secrets Subscriber,
Did
you ever have a prospect who really worked you over
on price? If you've been in this industry for any length
of time, it's likely you've had a lot more than one!
In
these situations, it's tempting to sell them what they're
asking for, something cheap! But my advice is don't
do it.
The
difference between affordable
and cheap can be enormous
Very often, it's also the difference between acceptable and unacceptable.
Let's
say your client demands something cheap... and
you get it for him. Shortly after delivery, many
of the products fall apart, or the imprints rub
off. The pens leak or maybe they don't write at
all.
|
Top
Secrets Author, Entrepreneur & Business Consultant,
David Blaise |
Do you suppose the client will blame
himself for ordering something "cheap"
or You for selling it to him?
Seems
pretty obvious, doesn't it? Needless to say, the
products you sell represent you.
One
of my favorite responses to the
price/quality argument goes like this:
"Many
years ago our company made a basic decision.
We decided that it would be easier to explain price
one
time than it would be to apologize for quality forever...
And I'll bet you're glad we made that decision, aren't you?"
---
Zig Ziglar, Sales Trainer & Author
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Sincerely,
David Blaise
Top Secrets of Promotional Products Sales
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