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April 7, 2009

"Quacks and Hacks in the Promotional Products Industry"

Dear Top Secrets Subscriber,

During one of my live training sessions, an attendee stated that it is "practically impossible" for any promotional products representative to differentiate
himself or herself from the competition, since we all
sell the same products.

While I try to be supportive of other people's opinions,
I don't think I could disagree with that statement more completely.

Sure, Our Competitors May Have Access to
Many of the Same Products that We Do,
but That Means Nothing!

Think of it this way... In medicine, the quacks may have access to the same education, drugs and surgical tools as the most gifted surgeon. But that doesn't make the quacks any smarter or the gifted surgeon any dumber.

Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

In law, the hacks may have access to the same law books as the master litigators. But that doesn't make the hacks worth any more or the master litigators worth any less.

It's the Same in Our Profession.
We are Not Defined by Our Products!

We are defined by the way we use those products to directly address the promotional needs, wants, desires and concerns of our clients.

We are defined by the way we use the telephone, fax, email and industry research tools to create and present solutions to our client's most pressing issues.

We are defined by our knowledge, our professionalism and our response to questions and problems that our clients want solved.

Let's Face It, There are Quacks and Hacks in
Every Industry, Including Our Own...

But they should never be allowed to define the market or diminish the value of the work done by true promotional products professionals.

That needs to be our focus... providing promotional solutions for our clients and behaving in a manner that is consistent with true industry professionals.

I encourage you to forward this issue to anyone else in the industry that you care about, to let them know that you have their interest at heart...

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