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February 3, 2009

"How to Attract a Better Quality Client Base"

Dear {FIRSTNAME Top Secrets Subscriber},

The most expensive prospects in the world are
those who are undecided. They take enormous amounts of time and energy away from good, solid, paying clients, as they spin our wheels and drain
our morale.

As you continue to improve your profit margins, I encourage you to review your prospect and client base. Be sure to notice any indecisive prospects who refuse to commit. Also notice any low dollar, high maintenance clients who don't seem to appreciate the value you bring to the table. Set
out today to replace them according to this recipe:

Choose Your Client Base

Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

Allow yourself to drop one indecisive prospect for every two decisive prospects you pick up this year and one low dollar, high maintenance client for every two high dollar, low maintenance clients you pick up.

Also, in case you missed the Special Issue I put out on Saturday, I'm reprinting it again below. Be sure to check it out, it's called:

"How to Attract,
Qualify and Convert
Promotional Products Clients at Will...
"

To watch the video, click here

Dear {FIRSTNAME Top Secrets Subscriber},

A few weeks ago, at an early morning training session in Las Vegas, I gave a group of about a hundred and fifty industry professionals a sneak peek at a process that I had previously only ever shared with a few of my one-on-one consulting clients.

It’s actually a system that you can use to attract, qualify and convert promotional products clients at will.

Important:

Please Read this Special
Issue Carefully

If you would prefer to watch the video,
click here

I know that may sound a little far-fetched at first, so allow me explain...

In a successful business, you HAVE to have the ability to attract, qualify and convert clients... and you HAVE to be able to do that whenever you need to. Essentially at will.

In fact, if you lack the ability to attract, qualify and convert
clients at will, your business will never be all
that it is capable of being...

But let's be clear: When I say attract, qualify and convert clients at will, I’m not saying that you can attract every business at will. The fact of the matter is that there will be quite a few businesses that you won’t want to attract and there will others that you won't be able to attract. But this procedure is not about them. This procedure is about getting the prospects who WILL convert for you. It means that when you absolutely have to make it happen, you have the power to do so.

I had a guy approach me at a trade show. He had been “thinking about” purchasing one of my training systems for YEARS, but never managed to get off the fence. Whenever I’d see him at a show, he’d tell me a really sad story about why his business was still unable to afford a couple hundred dollars for a training system that would very likely have allowed him to cut back on the number of sad stories he had to tell...

The problem was that he was hemorrhaging
thousands of dollars every month

on rent and overhead and utilities
to support an under-performing business

...while missing out on opportunities to make money left and right, because he never took the time to learn how to properly and consistently attract clients.

This particular time, he told me that he couldn’t invest right now, because his market just wasn’t buying. So I asked him, "what’s your market?" And he gave me the name of a large, heavily-populated southern city. I said, “you’re telling me that no one in that entire city or outlying markets is buying promotional products right now?” “Yeah,” he said, “no one’s buying."” Well then I'm afraid I can’t help you," I told him, and I sent him on his way.

Now if I thought for a minute that there was any truth to his statement that no one in that entire city and outlying market was buying, I might have helped him to put together a strategy to target some new markets, examine some industries that are buying, set up a referral network or do something that would help him to generate sales and profits now. There is always something we can do!

But I knew from years of talking to this guy that none of that was going to happen for him. Because his engrained pattern was simply to complain about his situation and procrastinate, rather than taking the necessary actions to change it. I can't help someone like that. I don’t think anyone can.

"If you're not willing to make the necessary
changes in your actions,
it's impossible to change your results"

As far as his market was concerned, I personally knew at least two Top Secrets clients in the same town... one of whom was doing about half a million dollars a year and the other doing about 10 million a year. So it’s not like people weren’t buying in his market. They just weren’t buying from him, because he had no system in place to attract, qualify and convert new clients at will!

The truth of the matter is that someone is always buying. And our obligation as industry professionals is not to complain about all the people who AREN’T buying. Our obligation is to find those who are. Our job is to find the buyers. But how do you do that?

If you want to attract, qualify and convert clients at will,
you CAN do it. But it requires taking specific actions that
most people are either unaware of, or unwilling to take...

THAT FACT makes it a hundred times easier and better for
those of us who ARE willing to take the necessary actions.
Are you one of those people?

Right now, I’m putting the finishing touches on a new program that will put our fast, effective, easy-to-implement system for attracting new clients right into your hands. When you have it, you will be able to choose to create new clients at will. Or, you can choose not to. It’s up to you. But wouldn’t it be great to know you have a choice?

Wouldn’t it feel great to get up in the morning and know that you have a tested, proven system in place for attracting, qualifying and converting new clients?

Wouldn't it make you feel more confident? Wouldn't you be less concerned about where your next sale is coming from? Wouldn't you breath easier at night?

If you would like a sneak peek overview of this system, I invite you to join me for a 70 minute teleseminar on Monday, February 9th at 1:15 pm Eastern Time.

As soon as you register, we'll get you a PDF download with the complete outline of the entire six step process. In the call itself, I'll walk you through each of the steps and explain how they work. I’ll give you my recommendations for not just how to implement the system in your business, but also how to adapt the system to suit your own personal approach and style.

And the cost for all this?

97 bucks. And no, that not the first of many installments. That's a one-time price.

PLUS, everyone who registers for the call will also have an opportunity to have us apply that $97 toward any additional Top Secrets training systems (if you so choose), essentially making the teleseminar free.

So let’s recap...

You pay $97 once, and you get a complete outline of the Top Secrets Customer Acquisition System. You can literally begin to use it right away and you can continue to use it in your business for the rest of your life. So if you are serious about making money in this industry and having a system that will create results for you, this is a total no-brainer.

However, there are a limited number of lines available, so if this makes sense to you, be sure to register right now, so you can secure your space.

If you can’t make the call live on February 9th at 1:15 pm Eastern, but you know you still need to get this information, register for the call and we’ll also send you a link where you can listen to the teleseminar online at your convenience.

Times are tough. People are telling me they need help now. This system is tested, proven, effective and affordable, so I encourage you to register now before all the lines are filled.

I look forward to delivering your system for customer acquisition at 1:15 Eastern time on Monday, February 9th. Talk to you then.

Questions? Call us toll-free at 1-800-494-2721.

Best regards,

David Blaise
Top Secrets of Promotional Products Sales

PS To get your own subscription to the Top Secrets newsletter, click here.

 

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