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  January 20, 2009

"How to Take Business that Others Will Be Losing in 2009"
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Dear Top Secrets Subscriber,

If you are coming to the ASI Show in Dallas in February, please be sure to track me down and say hello.

Getting a Jump on the New Year

As your new prospects and existing clients begin planning their annual events, new product launches, customer retention programs and trade show appearances for the new year, it is extremely important that you stay visible.

Now is the best time to offer to help them with their plans.

Now is the time to find out exactly what they're doing and when they're doing it for the year



Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

Now is the time to load up your calendar with the dates most important to your clients, so that you can function ahead of the curve, rather than behind it, and meet their needs as those needs arise.

Despite what you read in the newspapers and see on TV, many in our industry are gearing up for a great year. Lots of Top Secrets clients are fired up about the opportunities in 2009, and many know that they are primed for substantial growth in the coming year. How can they know that?

Members of the Top Secrets Mastermind Group
Members of the Top Secrets Mastermind Group got together last week at the House of Blues in Las Vegas to discuss plans for market domination in 2009

Simple. They know that regardless of the economy, there are always businesses that are buying... and when you know how to drive a steady stream of qualified leads to your door, convert those leads into profitable sales and retain the clients you create in the process, you can take the business that others are losing!

It's Survival of the Fittest

Attendance at my education events this year has been incredible... in fact, due to fire regulations, they were literally turning people away in Las Vegas. The quality of the questions asked has been tremendous, as have the attitudes of many of those attending.

But this isn't misplaced, feel-good, positive-thinking attitude. This is an attitude that comes from knowing exactly what you're doing to attract clients regardless of the economy and taking those actions every day.

Every day, we are forced to prioritize and make decisions about what needs to be done immediately and what can wait. Here is a suggestion that can help you to dramatically improve productivity by using a concept that nearly everyone is familiar with, but hardly anyone uses to their advantage.

Getting Disproportionately Large Results from Small Efforts

It is likely that you have heard of The Pareto Principle or the 80/20 rule. This is the rule that says it's likely that 80% of your revenue comes from 20% of your clients. 80% of your headaches come from 20% of your suppliers. 80% of your results come from 20% of your efforts.

Most people agree with that, but then do nothing about it! In this New Year, I challenge you to use this information to your competitive advantage.

The 80/20 rule demonstrates that results do not always equal effort! So while it makes perfect sense to invest 20% of your effort to yield 80% of your results, it makes no sense at all to squander the remaining 80% of your efforts to squeak out a measly 20% of your results.

This year, focus on:

1. Creating disproportional results by catering to and growing the 20% of your clients who generate 80% of your profits.

2. Replacing the 20% of your suppliers who cause 80% of your headaches and

3. Trading in the bottom 20% of your clients who take up 80% of your time.

For industry-specific advice and recommendations on exactly how to do that, click the appropriate link below to start your full-year, risk-free test drive

  • If you are doing less than $250,000 a year in promo sales, click here.
  • If you are doing more than $250,000 a year in promo sales, click here.

If you are sick to death of business as usual, tiring of waiting for things to turn around and concerned about what to do better and differently, join us now! Click either of the links above or call us toll-free right now at 1-800-494-2721 and get tested, proven Top Secrets training in the comfort of your own home or office.

We would love to add your name to our ever-growing list of industry success stories. Join us today for a record-shattering 2009.

Sincerely,

David Blaise
Top Secrets of Promotional Products Sales

PS To get your own subscription to the Top Secrets newsletter, click here.

 

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