Top Secrets of Promotional Products Sales: How to Increase Sales, Improve Margins and Grow Your Business, Guaranteed.
 
Top Secrets

Get Instant Notification of New Podcasts via Top Secrets Direct...
Click here

© 1998-
All rights reserved.
Top Secrets
845 North Park Road
Suite 303
Wyomissing, PA 19610
Phone 800-494-2721
Fax 800-310-7479
Promotional Products

 

 
September 2 , 2008

"Seven Steps to Successful Sales Presentations"

Dear Top Secrets Subscriber,

While it is impossible to plan for every concern or objection that can arise during a sales presentation, our earning potential demands that we do everything possible to anticipate and plan our responses to those objections that we are most likely to face.

This preparation does not have to take the form of scripting. However, it should definitely include anticipating the toughest questions that a client can ask us, and our best responses to those questions.

Following is a process that I have used to help both my clients and myself to go into every selling situation feeling as prepared as possible:

Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

1. Compile a list of the most difficult questions and objections you have ever been asked about promotional products, your company, your approach, your expertise and the services you offer.

2. Add to this list the toughest questions that you could come up with for someone else in the industry. If you really wanted to stick it to your competition, what would you ask them?

3. Write down clear, objective, thoughtful responses to each of these questions and objections.

4. As you run into new questions and objections from clients, add them to this list, along with your carefully considered responses to each.

5. Review this list regularly and become completely comfortable with your responses. Get to the point where they sound totally natural and flow automatically.

6. Have your friends and co-workers role-play with you on these questions and objections, until you are perfectly comfortable with your responses.

7. Ask these questions to others in the industry. Listen to the responses you get and adapt variations for yourself when you hear something that seems to work better.

When making a sales presentation, there may still be times when you are stumped for an answer, but with this approach, at least you will never be stumped by the same question or objection twice!

If you find industry-specific recommendations like this helpful to you, why not test drive Top Secrets now risk-free, for one full year?

  • If you're just getting started, click here.
  • If you're a business owner in need of ideas and strategies, turn on your speakers and click here.
  • If you're a salesperson in need of more sales and clients turn on your speakers and click here.

Or just pick up the phone and call us today at 1-800-494-2721.

We're here to help.

Sincerely,

David Blaise
Top Secrets of Promotional Products Sales

PS To get your own subscription to the Top Secrets newsletter, click here.

 

Online Store | Legal Notices | Testimonials | Guarantees | Free eNewsletter | For Sales Reps
For Owners | Live Training | Risk Free Trial |
MAS/CAS Certification | FAQ | Contact Us | Home
Promotional Products

Top Secrets