1.
Compile a list of the most difficult questions
and objections you have ever been asked about promotional
products, your company, your approach, your expertise and
the services you offer.
2.
Add to this list the
toughest questions that you could come up with for
someone else in the industry. If you really wanted
to stick it to your competition, what would you ask them?
3.
Write down clear,
objective, thoughtful responses to each of these questions
and objections.
4.
As you run into new questions and objections
from clients, add them to this list, along with your carefully
considered responses to each.
5.
Review this list regularly and
become completely comfortable with your responses. Get to
the point where they sound totally natural and flow automatically.
6.
Have your friends and co-workers role-play with you
on these questions and objections, until you are perfectly
comfortable with your responses.
7.
Ask these questions
to others in the industry. Listen to the responses you get
and adapt variations for yourself when you hear something
that seems to work better.
When
making a sales presentation, there may still be times when
you are stumped for an answer, but with this approach, at
least you will never be stumped by the same question or
objection twice!
If
you find industry-specific recommendations like this helpful
to you, why not test drive Top Secrets now risk-free,
for one full year?
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here.
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If
you're a salesperson in need of more
sales and clients turn on your speakers
and click
here.
Or
just pick up the phone and call us today at 1-800-494-2721.
We're
here to help.