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August 5, 2008

"Step 1 of the Straight Line Approach: Prospect Constantly"

Dear Top Secrets Subscriber,

During the past few weeks in this newsletter, we've been examining the straight line approach to sales:

Prospect Constantly, Qualify Quickly, Present Professionally and Follow Up Methodically.
Then Repeat...

Today we'll examine the first step in the process: Prospect constantly.

Simply stated, it is not enough to prospect occasionally, sporadically or when it suits our mood. In order to maximize our revenue opportunities, we must constantly be on the lookout for new clients.


Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

That Means Reaching Out to Those We Don't Already Know

This can take place via networking functions, referrals, cold calling, canvassing, telemarketing, direct mail, any appropriate form of advertising or all of the above.

It means getting out of our comfort zone and getting in front of people.

Maybe you have an exceptional client base right now. If so, congratulations! But you still need to prospect because nothing remains static. Contacts change, needs change, seasons change, people change (wasn't that a song?).

The bottom line is that it is much better to have too many leads than too few. But very few people do what is necessary to generate even an adequate number of new leads, let alone an abundance.

Would Your Prospecting Efforts Benefit
from a Straight Line Approach?

If so, why not fast-track your results now with our proven success systems:

  • If you're just getting started, click here.
  • If you're a business owner in need of ideas and strategies, turn on your speakers and click here.
  • If you're a salesperson in need of more sales and clients turn on your speakers and click here.

We're here to help.

Sincerely,

David Blaise
Top Secrets of Promotional Products Sales

PS To get your own subscription to the Top Secrets newsletter, click here.

 

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