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March 18, 2008

"Building Your Client Base Brick by Brick"

Dear Top Secrets Subscriber,

Last week in this newsletter I asked the question, if all of your existing clients suddenly disappeared and you had to start over and rebuild your customer base from scratch, how would you do it?

This question drew many responses from people who had lost large accounts and had to go back to rebuild. While this is rarely a pleasant experience, it is nearly always a valuable one, in that it forces us to focus on the importance of ongoing prospecting. No matter how well we're doing, we should always allocate some amount of time and resources to attracting new business. Failure to do so is really asking for trouble.

Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

It's similar to a brick wall. You start building at the bottom, arranging your clients and making sure each relationship is solid before you line up the next one. As you work your way up, you build on the strengths of the relationships you have already established until it takes shape.

But your wall of clients is never really finished, because it requires constant maintenance. When you see problems, you need to fix them immediately. When you see holes, you need to plug them fast. And you can't do that without an ample supply of new bricks.

Want to Get Personal Feedback and Recommendations
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If so, just complete this really brief, multiple choice survey, and I'll email you back with your personal report containing specific recommendations based on your current situation.

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Just thinking through the answers to the questions in this survey will be helpful to you, so I encourage you to take a look now. I am confident that you will find it helpful:

  • If you're just getting started, click here.
  • If you're a business owner in need of ideas and strategies, turn on your speakers and click here.
  • If you're a salesperson in need of more sales and clients turn on your speakers and click here.

Or just pick up the phone and call us today at 1-800-494-2721.

We're here to help.

Sincerely,

David Blaise
Top Secrets of Promotional Products Sales

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