Notice
that it's not enough for me to know what others are
doing.
Social proof says I want to know about similar others.
For
example, if I'm a director of human resources, and I'm
not
sure what promotion would work best to attract and
retain
high quality people, it's likely I'd want to know what
other
directors of human resources have done in a similar
situation.
If you can tell me about similar others that I admire,
so
much the better.
In
my promotional products business, I did a lot of
fundraising
promotions with development directors at public
television
stations. While they would inevitably ask what was
"new
and different," they were actually much more
interested
in knowing who was doing what. If I could tell one
development
director about a particular promotion that was working
extremely
well for another development director, I could almost
invariably
write an order for what was working for the "similar
other."
And if the successful promotion was being done by an
anchor
station (like WGBH in Boston, WNET in New York, KCET
in
Los Angeles or KERA in Dallas), I could very often
sell
that same promotion to dozens of other stations
nationwide.
But
this phenomenon is not unique to public television.
How
can you use the law of social proof, right now, to
motivate
and influence the key decision makers on your prospect
list?
You owe it to yourself to give it a try!
Want
to Get Personal Feedback and Recommendations
on How to Grow Your Business Based Entirely on
Your Specific Situation?
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situation.
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Just
thinking through the answers to the questions in this
survey
will be helpful to you, so I encourage you to take
a look now. I am confident that you will find it
helpful:
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you're just getting started, or
generating less than $250,000 a year in annual gross
sales
click
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and generating $250,000 a year or more in annual
gross sales click
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Sincerely,
David Blaise
Top Secrets of Promotional Products Sales
