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Dear Top Secrets Subscriber,

For years, I have publicly stated that industry professionals should focus their efforts on becoming advisors and consultants rather than distributors.

In fact, a quote from my 2004 book The Power of Promotional Products says:

"While the word 'distributor' is the most commonly used term for those who recommend and sell promotional products, we have deliberately chosen. not to use it here.

"Clearly, there are some in the industry who do nothing but distribute products that are conceived, researched, manufactured, designed, decorated and imprinted by others. For them, the term distributor may be appropriate. However, the word is highly inadequate, and in that sense unfair to those who have actually made a profession of creating, refining, recommending and delivering promotional solutions to the clients who need them."

Top Secrets Author, Entrepreneur & Business Consultant, David Blaise

In Recent Years, The Entire Industry has Attempted to Replace the Term "Distributor" with "Promotional Consultant" Great Idea! But If We Simply Change the Term Without Changing the Behavior, the Entire Effort is a Waste. "A trashman can suddenly start referring to himself as a 'sanitation engineer.' But unless he changes his behavior, he'll continue to be perceived as a trashman..." What you call yourself is not nearly as important as what you do and perhaps more importantly, how you do it. After all, typical product distributors contact prospects, make presentations and close sales. They just do it completely differently than true promotional advisors! Now the Real Question: Will You Merely Call Yourself a Promotional Advisor or Actually Become One? Since 1998, Top Secrets of Promotional Products Sales has helped to transform typical distributors into true promotional advisors. We do this by providing you with all the necessary tools and strategies you need.

To put the power of the industry's proven success systems to work for you, test-drive Top Secrets risk-free in your business for one full year.

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Sincerely,

David Blaise
Top Secrets of Promotional Products Sales