A hurdle is something that may be difficult or undesirable to do, and as a result, we tend to avoid it. Taking the time to put together a comprehensive list of prospects we'd like to pursue may be an example. Picking up the telephone to get contact names from each of the organizations we're targeting may be another. Making cold calls, checking the status of orders or putting together a sequential follow-up program to stay in touch with clients may also qualify as hurdles. Essentially, a hurdle is just something we really don't feel like doing at the moment. And as a result of avoiding it, we often end up doing other things that may be easier or more pleasant to do, that also happen to be far less productive.

A roadblock, on the other hand, is usually something that pops up when we are actually trying to do something productive. Being unable to reach a client to obtain art approval for a job, being unable to get a response from a supplier in a timely manner, getting voicemail instead of live prospects... these are all examples of roadblocks.

When things aren't happening the way you want them to, take a moment to isolate the specific hurdles and roadblocks that are holding you back. Resolve to tackle your own self-imposed hurdles immediately. The sooner you tackle them, the sooner you can move on to more pleasant tasks. Write down the specific roadblocks you're facing and plan your day to systematically address and eliminate them. By overcoming the hurdles and roadblocks that hold you back, you'll improve your productivity and your quality of life as well.

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Sincerely,

David Blaise
Top Secrets of Promotional Products Sales